First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 810 reviews, the restaurant has received a rating of 4.2 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery

Address:
544-4 Marsh Landing Pkwy, Jacksonville Beach, FL 32250
Phone: (904) 834-3789
Website:
Hours
| Saturday |
7 AM–2:30 PM |
| Sunday |
7 AM–2:30 PM |
| Monday
(Labor Day)
|
7 AM–2:30 PM
Hours might differ
|
| Tuesday |
7 AM–2:30 PM |
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
Menu
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Photo Gallery
Reviews
Johnny N.
Came in today 4/2 for breakfast. First time here and was not disappointed. I had the Farm Stand Breakfast Tacos are they were phenomenal. The eggs mixed with the chicken were such a beautiful marriage. The black beans were super hot (temperature wise) and we’re also excellent. My wife had the Belgian Waffle which came warm syrup and jelly. She let me sample for review purposes, it was so good and fluffy. Overall a very positive experience and would return again. Oh our waitress Alyssa was great, attentive and super nice. Again, would gladly come again.
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Morgan Korth
Service was fast, food was ok. Seasoned potatoes were nearly raw and omelettes are scrambled eggs folded with fillings inside. Fresh juice was good, we tried the kale-apple blend and the watermelon-pineapple blend. The place is cute and well decorated, just felt the food was a tad underwhelming.
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Jennifer Diggins
I hadn’t been to First Watch in a few years, but it used to be my favorite breakfast place to stop by after going to the beach. They don’t have an option to get a large breakfast combo with a pancake, toast, and home fries anymore, so I ended up getting the Triathlete egg white omelet and added a chocolate chip pancake. The pancake was really overpriced for its size and quality, and it was way too crumbly-it fell apart and completely turned to mush after adding syrup. They don’t even bother to butter the toast anymore, they just give you a side of their “house made preserves” which is just a side of strawberry jelly. Omelet was very meh. I didn’t notice how rusty the syrup pour top was until I was practically done eating, pretty gross. Service was friendly, but otherwise a very disappointing experience.
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Francisco sanchez
good place to have breakfast the food is good although it could improve, but in general it is a good place, I have eaten in some of their restaurants like Nashville, Jacksonville, Miami all very good
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Marc Gallemore
I’m from Los Angeles so take this with a grain of salt, things are just wildly different out there. This is very much a long the lines of Dennys quality food. Though the wording on the menu makes it seem more elevated than a basic cheap dinner, the actual food quality and flavors are very basic.. I felt like I was eating cafeteria style food with a flair.. their “new” coffee drinks taste like there is alcohol in it due to the cheap flavoring they put into it. Also the “new” Watermelon juice drink is very one note and sour. Nothing was really standing out even the menu looked good. I had the sandwich combo, roast beef sandwich with the avocado chicken salad, sounded yummy, looked less appetizing, and tasted like I picked it up from the nearest convenience store… I’ve been an Executive Chef the past 13years and have no expectations when walking into a new place. Another words I’m easy to please, and this experience was a flop.. On another note, the waitress was wiping down the inside caps of all ketchup bottles, salt, pepper, and so fourth with the same towel they wipe down tables with… definitely not sanitary!!
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Rachelle Mills
Great breakfast this morning. Alyssa was our server. I got the breakfast tacos per her recommendation and it was spot on delicious. Also got a stack of blueberry pancakes and they were so good. Hubby got the egg benedict but the hollandaise was a little weird tasting. He said he would pass on that again. But his pancakes were equally as delicious as mine. Would definitely recommend and will go again.
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Anne Margaret White
Friendly, welcoming waitress made our visit pleasant. Wished the pictures matched the presentation a little better, but the juice I ordered tasted so good, it didn’t matter. Mint rim was lovely!
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Karla Morales De Arias
1st picture is what I order from menu. 3 pictures of what I got. With one hour lunch I didn’t have time to go back and say something. Potatoes were burned and maybe 10 actual potatoes pieces that were burned. Tortilla was burned and disgusting. Worst breakfast/lunch. Hope manager or owner see this review. Disgusting service and food to go. Ridiculous.
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Oksana Fedenko Photography
I love First Watch in general, this location is one of my favorite cause it’s not far away from the beach! The staff here always nice and friendly. I usually order skillet harsh or three athlete, also Belgium waffles are must have here ! One more thing that I love about First Watch they support local vendors such farmers etc.
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Jaquelyn LaVictoire
The food was excellent but the service was a bit slow. Coffee pots were being cleaned so only a half cup of coffee to start. Forgot orange juice and my water cup was dirty. HOWEVER, the staff was incredibly kind and the food was great. I would go back. After all, we all have rough mornings at times
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