First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 578 reviews, the restaurant has received a rating of 4.1 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery
Address:
1711 NJ-10, Morris Plains, NJ 07950
Phone: (973) 447-1711
Website:
Hours
| Tuesday |
7 AM–2:30 PM |
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
| Saturday |
7 AM–2:30 PM |
| Sunday |
7 AM–2:30 PM |
| Monday |
7 AM–2:30 PM |
Menu
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Photo Gallery
Reviews
Nick Wall
10/10 – This place is incredible. The atmosphere is amazing, the waitress was extremely attentive, nice, and on the ball. And don’t get me started about the food… I had the specialty barbacoa benedict and it was to die for. Cooked perfectly.
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Durgesh Tiwari
Loved the food and the ambience. Went there for breakfast and ordered Quinoa filled breakfast. It was really tasty. The place is nice and clean. Will try again.
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Dhruv P
Went for brunch, had good portions of food and great service. Much recommended to reserve as it could get busy very fast.
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Kunal Puranik
We went to this place for brunch on a Saturday, got a table after only waiting for a few minutes. The place has a good vibe, it’s open, has a nice decor, very new. The food itself was really good, cold coffee, pancakes, elevated egg sandwich, french toast and potatoes. The service however could be a little better. It took a long while for us to get our food, our waitress seemed nice we got a hint of some passive aggressiveness
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Todd Dennison
Breakfast was excellent. We were able to sit right down and coffee was immediately served. Our waitress was very friendly and offered suggestions. The food arrived quickly and was perfectly prepared. The portion sizes were generous and the food tasted great. I will be back. This is a new favorite.
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Alexander Kontoleon
Healthy & tasty breakfast and brunch options abound at First Watch. I see some reviews complain about long wait times, but I have not experienced those myself. The food is very tasty and I have enjoyed everything I have tried. The Eggs Benedict is very good, the crab avocado toast is delicious, the million dollar bacon is great, they have good coffee, and their pancakes are ENORMOUS, they are not joking when they say 2 is A LOT of food. I have been a here a few times and I will continue to return.
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Lilly
Fresh great food and costumer service, the sandwich was so great
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John Atti
I really enjoyed the open look of this place, and the overall design of the booths/counters.
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Christopher Trumbach
Food was consistent. Service was fast and friendly. Clean restaurant. Some foods were a little overcooked. Overall good value for the money.
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Susan Prisco Realtor
Food was delicious but wasn’t super hot. Coffee was cold. It was very busy and everything was still delicious and our server was awesome!
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