First Watch Menu – Greensboro, NC

Type : Breakfast restaurant

Location : Greensboro, NC

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!

Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 679 reviews, the restaurant has received a rating of 3.9 stars. Price $$

✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery

First Watch 27409

Address:
4520 W Wendover Ave Ste 101, Greensboro, NC 27409

Phone: (336) 331-9955

Website:

Hours

Wednesday 7 AM–2:30 PM
Thursday 7 AM–2:30 PM
Friday 7 AM–2:30 PM
Saturday 7 AM–2:30 PM
Sunday 7 AM–2:30 PM
Monday 7 AM–2:30 PM
Tuesday 7 AM–2:30 PM

Menu

Fresh Juice Bar
Red Medicine
Pomegranate, Cranberry, Black Tea, Local Honey, and Cinnamon.
$4.71
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
$4.71
Kale Tonic
Kale, Fuji apple, cucumber and lemon.
$4.71
Families, Groups & Grocery
The “Good Morning” Pack (For Two)
The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
$20.99
The “Good Morning” Pack (For Four)
The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
$36.74
Project Sunrise Coffee Tote (96 Oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.
$20.99
Loaf Of Seed’licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It’s great for homemade Avocado Toast!
$7.35
House-Made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
$5.24
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
$8.39
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
$25.15
The Healthier Side
Avocado Toast
Our thick-cut whole grain toast topped with fresh smashed avocado, EVOO, lemon and Maldon sea salt. Served with two cage-free basted eggs
$11.43
Healthy Turkey
Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta. Served with dry whole grain artisan toast and all-natural house preserves.
$11.12
AM Superfoods Bowl
Coconut milk chia seed pudding topped with fresh bananas, berries, blackberry preserves, and house made granola. Served with whole grain artisan toast topped with almond butter and Maldon sea salt.
$9.96
Steel Cut Oatmeal
Made-to-order topped with house-marinated berries, fresh sliced banana and pecans. Served with low-fat milk, brown sugar and a fresh baked blueberry muffin.
$8.91
Power Wrap
Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
$10.07
Classic Favorites
The Traditional
Two fresh cage-free eggs any style with meat. Served with whole grain artisan toast, all natural preserves, and fresh seasoned potatoes. Please visit our sides category to add additional eggs or meat.
$11.54
The Trifecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
$11.85
From the Griddle
Multigrain Pancake
We’ve gotta warn you: these beauties are beyond big – they’re humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake & Pecan.
$5.76
Two Multigrain Pancakes
We’ve gotta warn you: these beauties are beyond big – they’re humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake & Pecan.
$7.65
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a “mid-stack” of two pancakes topped with marinated berries, creamy lemon curd and powdered cinnamon sugar.
$10.49
Belgian Waffle
Our light and airy waffle with a side of warm berry compote.
$9.75
French Toast
Custard-dipped, thick-cut brioche bread topped with whipped butter and powdered cinnamon sugar.
$10.49
Floridian French Toast
Thick-cut brioche with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries. Served with a side of blueberry compote.
$11.01
Egg-Sclusives
Chickichanga
Whipped eggs with spicy all-natural chicken breast, chorizo sausage, green chilies, cheddar and Monterey Jack, onions, and avocado rolled in a flour tortilla. Topped with vera cruz sauce and sour cream. Served with fresh fruit and fresh seasoned potatoes.
$12.06
Elevated Egg Sandwich
Fresh, over easy cage-free egg with bacon, Gruyere cheese, fresh smashed avocado, mayo, and lemon dressed arugula on a brioche bun. Served with fresh seasoned potatoes.
$11.54
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack cheeses. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
$11.33
Biscuits & Turkey Sausage Gravy With Eggs
Freshly baked biscuits with savory turkey sausage gravy. Served with two cage-free eggs any style and fresh, seasoned potatoes.
$11.33
Farmhouse Hash
Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with whole grain artisan toast.
$12.59
Market Hash
Two cage-free eggs any style a top fresh seasoned potatoes, house roasted crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted mozzarella, and herbed goat cheese. Served with whole grain artisan toast.
$12.38
Omelets & Frittatas
Bacado Omelet
Bacon, avocado, and Monterey Jack. Topped with sour cream and served with a side of housemade pico de gallo.
$11.85
Chile Chorizo
Avocado, green chilies, roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
$11.33
The Works Omelet
Ham, bacon, sausage, house-roasted crimini mushrooms, onions, and tomatoes with cheddar and Monterey Jack. Topped with all natural sour cream.
$12.06
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan cheese. Served with ciabatta toast and lemon dressed organic mixed greens.
$11.43
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon*, house-roasted shallots and tomatoes topped with Parmesan cheese, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon dressed organic mixed greens.
$12.38
Power Bowls
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan and EV00. Topped with two basted cage-free eggs.
$10.91
Pesto Chicken Quinoa Bowl
Protein-packed quinoa mixed with kale, shredded carrots and house-roasted tomatoes topped with grilled all-natural lemon chicken breast, basil pesto sauce, feta crumbles and fresh herbs.
$10.91
Salads
Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan cheese tossed in our refreshing maple-lemon vinaigrette.
$10.80
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla chips with a citrus chipotle dressing.
$10.91
Cobb Salad
Organic mixed greens, bacon, turkey breast, egg, tomatoes, avocado and Bleu cheese crumbles with ranch dressing.
$10.91
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Drizzled with warm honey Dijon dressing.
$10.49
Sandwiches
Monterey Club Sandwich
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack, and mayo on sourdough.
$10.80
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on artisan whole grain.
$10.49
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella cheese on grilled artisan whole grain.
$9.96
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti, house-roasted onions and tomato with lemon dressed arugula on grilled Parmesan-crusted sourdough, Horseradish sauce on the side.
$10.80
Ham & Gruyere Melt
Smoked ham, tomato, and melty gruyere cheese with dijonnaise on grilled artisan brioche.
$10.28
Beverages
Project Sunrise Coffee $3.14
Project Sunrise Coffee (Decaf) $3.14
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
$4.19
Iced Coffee
Creamy, sweet, cold and refreshing.
$3.14
Fresh Brewed Iced Tea
Unsweetened.
$3.14
Hot Chocolate $3.45
Milk $3.45
Fountain Beverage $3.45
100% Cold Squeezed Orange Juice $3.87
Apple Juice $3.66
Project Sunrise Coffee Tote (96 Oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.
$20.99
Sides
Bob’s Red Mill Grits
Buttered.
$2.61
Bob’s Red Mill Cheese Grits
Cheesy and delicious.
$2.82
Fresh Seasoned Potatoes
Fresh, seasoned potatoes seared on the griddle with a hint of onion
$3.45
Fresh Seasonal Fruit
Cut in-house every day, a mix of the freshest fruits of the season
$4.19
Biscuits & Gravy $5.24
English Muffin $1.98
UDI’s Gluten Free Toast $2.09
Blueberry Muffin $2.61
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle
$5.76
Hardwood Smoked Bacon
Thick cut, naturally smoked bacon with a traditional cure
$5.24
Smoked Ham
Fresh-cut, naturally slow smoked with no fillers or artificial flavors
$4.08
Pork Sausage
Premium breakfast sausage made with the highest quality pork and a unique blend of all-natural spices
$4.08
Chicken Apple Sausage
All-natural and certified gluten free, savory chicken sausage, full of fresh market flavors including apples, tarragon, garlic and onion with a touch of coriander
$4.08
Turkey Sausage
Four links – no antibiotics ever
$4.08
Lemon Dressed Organic Mixed Greens $2.93
Bowl Of Tomato Basil Soup $4.71
Side Of Sliced Avocado $2.09
Side Of 2 Eggs
XL, cage-free shell eggs harvested from the happiest hens around
$3.97
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
$3.14
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
$3.14
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO’s, additives and artificial colors. Individually wrapped.
$3.14
Retail Items
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
$8.39
House-Made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
$5.24
Loaf Of Seed’licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It’s great for homemade Avocado Toast!
$7.35
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
$25.15

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Menu Photos

Photo Gallery

Reviews

Geena Stewart
Love, love, love this restaurant!! When there isn’t a wait you will be seated immediately and the food normally takes less than 10 minutes to come out once your order is placed. The staff is very friendly and knowledgeable of the menu items. The atmosphere is quite pleasant, but for those that get cold often bring a jacket or eat in the lovely outdoor area. Great place for breakfast or brunch and reasonably priced. I recommend trying the Purple haze drink.

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Claudia
The best Kale Tonic & Biscuits with turkey sausage gravy with eggs. Potatoes are delicious but salty for me. I really recommend this place. Went in around 9am and was busy but no wait time which is great!

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Stephanie Evans
Great menu options. Who doesn’t love the grab a place in line feature which can be used online before you arrive! Clever! It gets very busy so we did this before arriving and it said a 45m-1h wait on a Saturday at about 10:30 Arrived at roughly 11:15 and waited another 15-25m.

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Kelly Gaylord
Absolutely delicious food and top notch service from our waitress!! This place has high quality meals in a moderate price range. We thoroughly enjoyed the De Leche French toast and hash.

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Leif Olson
OMG!!! If you are thinking about going, just go.

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Abi M she-her
Amazing food, decent price. Very friendly staff. We had Floridian French toast, el pastor hash, and champagne. Fun brunch location

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Abhinay Tadwalkar
Though we had to wait for 30-40 mins, it was worth it. The food was delicious with friendly and quick service. The waffle and chocolate chip pancake is a must.

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Lauren Westlund
*edited to say I did send an email as the owners requested in their response to my review, 5 days later no reply from first watch* -updated 2/22 General manager addressed the issue and was very kind and responsive.

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Komal Kubsad
A good place for breakfast in Greensboro. The earlier you go the better. We reached around 8am on a Sunday and there were hardly anyone. But when we left around 9, there were people waiting outside. Gets busy as the day passes.

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Ghost Wright
Definitely a great spot for breakfast. The earlier the better, even though the wait wasn’t that bad. They have you pay on the way out to help get people in quicker. Service was great, mimosas were good and strong. Food was good, just would’ve preferred my eggs Benedict more in a sandwich form for an easier, less messy bite but that’s just me. Will be back to try the million dollar bacon.

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