First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 679 reviews, the restaurant has received a rating of 3.9 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery

Address:
4520 W Wendover Ave Ste 101, Greensboro, NC 27409
Phone: (336) 331-9955
Website:
Hours
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
| Saturday |
7 AM–2:30 PM |
| Sunday |
7 AM–2:30 PM |
| Monday |
7 AM–2:30 PM |
| Tuesday |
7 AM–2:30 PM |
Menu
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Reviews
Geena Stewart
Love, love, love this restaurant!! When there isn’t a wait you will be seated immediately and the food normally takes less than 10 minutes to come out once your order is placed. The staff is very friendly and knowledgeable of the menu items. The atmosphere is quite pleasant, but for those that get cold often bring a jacket or eat in the lovely outdoor area. Great place for breakfast or brunch and reasonably priced. I recommend trying the Purple haze drink.
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Claudia
The best Kale Tonic & Biscuits with turkey sausage gravy with eggs. Potatoes are delicious but salty for me. I really recommend this place. Went in around 9am and was busy but no wait time which is great!
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Stephanie Evans
Great menu options. Who doesn’t love the grab a place in line feature which can be used online before you arrive! Clever! It gets very busy so we did this before arriving and it said a 45m-1h wait on a Saturday at about 10:30 Arrived at roughly 11:15 and waited another 15-25m.
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Kelly Gaylord
Absolutely delicious food and top notch service from our waitress!! This place has high quality meals in a moderate price range. We thoroughly enjoyed the De Leche French toast and hash.
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Leif Olson
OMG!!! If you are thinking about going, just go.
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Abi M she-her
Amazing food, decent price. Very friendly staff. We had Floridian French toast, el pastor hash, and champagne. Fun brunch location
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Abhinay Tadwalkar
Though we had to wait for 30-40 mins, it was worth it. The food was delicious with friendly and quick service. The waffle and chocolate chip pancake is a must.
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Lauren Westlund
*edited to say I did send an email as the owners requested in their response to my review, 5 days later no reply from first watch* -updated 2/22 General manager addressed the issue and was very kind and responsive.
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Komal Kubsad
A good place for breakfast in Greensboro. The earlier you go the better. We reached around 8am on a Sunday and there were hardly anyone. But when we left around 9, there were people waiting outside. Gets busy as the day passes.
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Ghost Wright
Definitely a great spot for breakfast. The earlier the better, even though the wait wasn’t that bad. They have you pay on the way out to help get people in quicker. Service was great, mimosas were good and strong. Food was good, just would’ve preferred my eggs Benedict more in a sandwich form for an easier, less messy bite but that’s just me. Will be back to try the million dollar bacon.
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