First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 145 reviews, the restaurant has received a rating of 4.3 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery

Address:
5035 Windward Pkwy, Alpharetta, GA 30004
Phone: (470) 410-5351
Website:
Hours
| Sunday |
7 AM–2:30 PM |
| Monday
(Labor Day)
|
7 AM–2:30 PM
Hours might differ
|
| Tuesday |
7 AM–2:30 PM |
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
| Saturday |
7 AM–2:30 PM |
Menu
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Photo Gallery
Reviews
Katzney Cham
First Watch is one of the best breakfast/ brunch spots to attend in my opinion! The environment is definitely family friendly!
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Anice Markey
Ate lunch here. I had the roast beef sandwich and basil tomato soup, and my daughter had the turkey sandwich with the cob salad. Both meals were very good, very fresh. Next time I will try the French toast which looked very yummy!
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DJ K
good menu selection for breakfast or lunch
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YooJung Bae
Neat ambiance and pretty good foods. Little slim portion given the inflation impact as I guess.
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Chiara Rosconi
A nice place to have breakfast or brunch. The attention by the waitress was excellent, very attentive.
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Nicole O’Sullivan
I got food to go when I got home I found green stuff in the butter for my pancakes and they gave me a chocolate chip pancake when I ordered a regular one. I was a tad disappointed because I really like first watch but looks like I’m going to a different location now which sucks because this one is brand new and closer but I guess the chef didn’t care today ♀️
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Robert “Sasquatch” V.
First watch has just opened in Alpharetta. The place is very clean, staff friendly, and the food was great. First watch has their Million Dollar bacon, it is to die for…
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hibah barghouthi
From the moment you walk in you are greeted with chick beautiful interior. And if you are lucky you get Ingrid as your host and server. She is very kind and made us feel welcome. And the food was excellent. I have been to many other First Watch locations and this one tops them all. From the Kale tonic drink to the Turkey gravey. And the potatoes were excellent, soft chewy and super crunchy on the outside. We will be coming here many more times if God is willing.
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Domenick Esposito
The food was pretty good, not great. The atmosphere needs help. Done acoustic absorption and better music and a lower level would do wonders. The coffe was average. Has the potential to be very good.
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Chelsea McIlroy
Food 5/5
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