First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 456 reviews, the restaurant has received a rating of 4.5 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery

Address:
1000 Immokalee Rd, Naples, FL 34110
Phone: (239) 566-7395
Website:
Hours
| Saturday |
7 AM–2:30 PM |
| Sunday |
7 AM–2:30 PM |
| Monday
(Labor Day)
|
7 AM–2:30 PM
Hours might differ
|
| Tuesday |
7 AM–2:30 PM |
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
Menu
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Menu Photos
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Reviews
Tim Russell
Enjoyed a nice lunch here Memorial Day 2023. I had a “2 for You” special which was 1/2 sandwich and soup or salad. I enjoyed it very much. My lunch partner had a full sandwich and bowl of soup. The only issue was a lack of attention by our server to keep our drinks filled, in hot SWFL that’s disappointing. Finally, we asked for a drink refill to go, since we had long completed our meals. It wasn’t busy, In fact really dead, no surprise on a holiday, also about 1 hour before closing, seems staff was focused on closing work and distracted from serving the customers. Still good food and in SWFL patience goes with dining out.
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Sharon Nplz (SharonNplz)
Food is consistently great. You can depend on a good and satisfying meal. I give 4 stars for atmosphere because it is so loud inside the dining area. Sat outside last visit and that solved that problem. Sign up for their birthday club and you get to eat free on your birthday!
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Mary M
Good place with good ol’ breakfast dishes. My eggs Benedict were cooked perfect and the bread it comes with was so gooooood . Everyone was happy with their dishes. Pancakes were huuuge! The only thing I would suggest is that they should add specialty coffees. Now a days not having a simple cappuccino or espresso on the menu is not ok. Not all of us can wake up with a bland American coffee.
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Avery Kurzontkowski
Absolutely amazing!! Dulce was a fantastic waitress!! I loved the lavender juice and the superfood bowl was amazing!! The avocado toast was also fantastic, and the eggs were cooked perfectly. Could not recommend more!!
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Kevin Smith
I’ve eaten at the chain for years. I had the breakfast tacos Al Pastor. This location is clean with good food and service.
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Lucas H
Izela is the best server I’ve ever had, she was attentive and regularly filled up drinks and gave amazing recommendations for food as the menu is so extensive. She recommended the blueberry pancakes which were amazing as well as the million dollar bacon which is some of the best bacon I’ve ever had. She also recommended the ice coffee which was sooooo good. She was also super cute and has a great smile. Definitely coming back and asking for her.
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Robert Wind
We were able to get seated right away, arriving just after breakfast rush to a packed restaurant. We sat outside and the waitress was very attentive. The food at anyway First Watch is always perfect. Highly recommend for Breakfast or Lunch.
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Jeffrey Crockett
Hostess was very friendly and bubbly. Once at the table, Lynn was our server. She is definitely on top of her game! Very friendly, very positive, made many excellent menu suggestions. I’ve been to many First Watch locations before. Always had great food. Lynn made this visit so much better. Per her recommendations, got the boost in the fruit drink, million dollar bacon, and the pure maple syrup. Definitely the best dining experience we’ve had at First Watch! Thank you Lynn
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Janette Juarez
I’m truly disappointed in today’s experience at this location. This has been the spot where I enjoy coming for breakfast after an overnight shift. I’ve always had the best customer service and have felt so welcome until this morning. My friends and I visited and the customer service was great until the employee at the register started commenting with another customer that our party had been at the restaurant for 5 hours. It was uncomfortable to have them comment about us when we were just a table away not to mention it came off in a negative manner. Once, I went to pay my bill, I asked the employee if there was an inconvenience in staying that long or if it was wrong and she said “No, the customer had asked how long we’d been there”. Regardless, it was uncomfortable and the employees attitude was disrespectful. Not sure I’ll revisit this location.
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deb Mattosky
This First Watch is a bit of a hidden gem!!
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