Welcome! We are a local bar + kitchen bringing fun and delicious to Downtown Amherst. Surrounded by plants, copper, and good vibes — Protocol is the place for that special event or an afternoon catchup with a friend. Come as you are, we look forward to seeing you.
Based on 36 reviews, the restaurant has received a rating of 4.8 stars. Price
✔️ Dine-in ✔️ Takeout ✔️ No delivery
Address:
1 E Pleasant St, Amherst, MA 01002
Hours
| Monday
(Labor Day)
|
Closed |
| Tuesday | Closed |
| Wednesday | 4 PM–12:30 AM |
| Thursday | 4 PM–12:30 AM |
| Friday | 4 PM–12:30 AM |
| Saturday | 4 PM–12:30 AM |
| Sunday | 11 AM–4 PM |
Photo Gallery
Reviews
Aniello S.
Oh wow!!! The taste of the food is amazing. The portion sizes are a little small. The drinks are really good and they have a wide selection. The ordering process was smooth and easy. But make sure you ask for napkins.
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Alexander
This place has great food. The drink selection is wonderful too. I ordered a Suntory Haku Vodka on the rocks and Escargot hoping for a quick meal. Boy was I surprised! The food was phenomenal! It was well seasoned with garlic and butter. The bread it came with really elevated the dish. It was thick, crispy, and had great texture even after dipping. I will definitely be back!
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Tammie Foster
Great new place. The bar is sweet!! I had Don as a bartender super nice and
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Mika
Excellent service!! Our server and all of the other employees that brought out food and drinks were all so nice. We came in a big group of 10+ people and were never treated impatiently or unkindly.
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Rachel Ciecko
has a swanky / sexy yet relaxed atmosphere. great design all around.
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Corinne Olson
So excited to be welcoming this gem to our town! Imani made our experience wonderful. She knew the menu well and suggested some favorites that we loved! The Tamarind Ribs were so so good and the Toffee Dessert. Wow!
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Kathleen DeZenzo
I recommend trying this new spot which is filling a niche we’ve long needed in Amherst, with its relaxing friendly vibe and an inventive menu with creative cocktails to savor with friends. I’ve been here now four times and the food keeps getting better. Service was spot on. Thank you, Victoria, for our memorable evening.
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Brian Katzman
Just opened and I’m so excited. Finally a cosmopolitan restaurant right in Amherst with a modern feel and farm to table menu that could be in NYC or Boston.
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M RL
Got “ladybird” and ” espiritu de mayo”. Both were great! But make yourself a favor to try the “espiritu de mayo”- it’s another level
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Michael Keddy
I had high hopes but the food left me wanting. The fried provolone was so thick that the majority of the cheese was cold. Cut the thickness in half and it would be much better. The pork ribs were ok and the whipped ricotta was decent. We will be back because the I really liked the atmosphere, it feels like something from Boston or Portland and hopefully any kinks will be ironed out
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