First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 974 reviews, the restaurant has received a rating of 4.5 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery
Address:
1150 W State of Franklin Rd #20, Johnson City, TN 37604
Phone: (423) 900-1103
Website:
Hours
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
| Saturday |
7 AM–2:30 PM |
| Sunday |
7 AM–2:30 PM |
| Monday |
7 AM–2:30 PM |
| Tuesday |
7 AM–2:30 PM |
Menu Photos
Photo Gallery
Reviews
Bretlea
Went this morning and got the parma hash it was amazing and I also loved the iced coffee. My daughter got a kids meal (which was enough to feed an adult) and the juice pictured and she really liked it. Really loved the atmosphere and it was very clean. Unfortunately there was a wait whenever we got there and an even longer wait to get our food. That was the only reason I gave a 4 star instead of 5. Would still come back BUT I would go before I am hungry
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Kianna Nickless-Windham
3.5 Stars. Our server Chris was absolutely AMAZING, he was an awesome waiter and checked in frequently to make sure we were all set, was quick and efficient, and conversed amiably. The lower review is due to the food quality and price. It was definitely sub-par considering the cost. Pictured is the strawberry leche French toast (two pieces of French toast for $13), the pick-two lunch with the roast beef sandwich and tomato basil soup (half a sandwich and small bowl of soup), and the smoked salmon frittata (the “mixed greens” being a small handful of walmart-style salad mix). None of the dishes were worth what we paid, both in serving size and quality/taste. Everything was very mild—its a good place to go if you can afford to spend half a day’s paycheck on one meal and like uninspired and nondescript food. But if you’re looking for something special definitely recommend finding a more interesting local place. Again though, our server and the staff was amazing and we couldn’t have asked for better attendants. The atmosphere was a little loud but very trendy and not too overstimulating.
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Doyle Unruh
We stopped here for breakfast, and I like their unusual take on a very common meal. If you want a good breakfast with a twist and artfully prepared plates I would highly recommend this place. Their fresh pressed juice is amazing as well.
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Beth
Great place for families! It was our first time here after tons of recommendations. Totally worth it. Try the seasonal specials; pumpkin pancakes knocked it out of the park. And our waiter, Chris, deserves his own 5 stars.
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David M
Incredible wait staff and delicious brunch. They recently added this mint mocha iced coffee which is super creamy. We loved it and are definitely coming back here.
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Jeff Stephens
Great food and service, but portion sizes are definitely lacking. This dish didn’t come with a side
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Suzanne
The omlets are fantastic, excellent ingredients put together in a rasty and filling breakfast/brunch. The toast is so very good. I’ve also had the biscuit and gravy with eggs, totally tasty. The lemon ricotta pancakes are awsome!awesome!! The pancakes are very lemony and the lemon curd is an extra zip. So worth the trip into town.
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Jake Ruganis
I’ve been here twice now, and both times the food has been excellent. The fist time I came here I ended up getting the Roast Beef and Havarti sandwich and it was delicious! The cheese encrusted bread was so good and the roast beef was tender. Also got the tomato basil soup for the side and that was great too. We were seated fairly quickly and our waiter was pleasant.
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Melissa Salmon
Most amazing eggs benedict and drink (Purple Haze) that I’ve ever had I only wish I lived closer so I could have this daily. PLEASE bring this place to Boone, NC!!! It would be a hit there for sure!
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D. obrian
Absolutely amazing. Worth every cent, our server was kind, friendly and brilliant!
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