First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 928 reviews, the restaurant has received a rating of 4.4 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery

Address:
5404 Preston Rd Ste. 100, Frisco, TX 75034
Phone: (469) 362-5500
Website:
Hours
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
| Saturday |
7 AM–2:30 PM |
| Sunday |
7 AM–2:30 PM |
| Monday |
7 AM–2:30 PM |
| Tuesday |
7 AM–2:30 PM |
Menu
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Reviews
Adrienne Dever
The family wanted brunch after church so I looked on Yelp for a good place nearby. This came up with a great menu for everyone so we decided to drop in. It was around 1pm and the place was busy, but the hostess said we would be seated within 25 minutes and indeed we were. Everyone there was extremely friendly. Even after our server had come by to take our drink order, because we didn’t have any food or drinks at our table, two other servers stopped by to ask if we needed anything. The server provided us excellent recommendations and was very patient with us. We brought our two daughters, 12 and 8, who are both extremely picky. The 8 yr-old ordered grilled cheese, but didn’t like the type of cheese it came with and our server was amazingly understanding about it and gave her something else to eat. My husband ordered to chorizo omelet which he really enjoyed and I had the eggs benedict with fruit on the side. The girls both enjoyed their hot chocolate. I wish I could remember our server’s name because she was extremely impressive and I would love to give her a shout out here, but I did let her manager know that she made the experience wonderful. Our family and I highly recommend and would absolutely return.
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Natalia Murcia
They make the best avocado toast. Avocado is always made to order and taste so fresh and delicious. I have been cooking here for a long time and just now decided to leave a review. Doesn’t matter what you order here, you’re not going to be disappointed.
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Tyler
The food was great, however, the service could have been a little better. When we ordered drinks, our waiter forgot my wife’s drink. When we asked for it and she decided to order another drink instead, that was forgotten also. I had to as a third time to get her drink. This location might be a little understaffed, because he was really working hard. It was very busy. Still, great food and we love coming to first watches around Texas!
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Fawad Ansari
Food and service were okay. French toast was dry and omelet was okay. Pancakes were good.
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Zoe Li
First watch always my 1st choice if I want some healthy brunch for the day!
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ashmeet sethi
Awesome place to have breakfast/brunch. They bake in house fresh bread.
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Bob Rose
Food has always been consistent, and service has remained consistent and well above average. I enjoy any place that will leave me the coffee to keep my cup hot, but it won’t stop your server from topping your cup off when they come by, too.
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Willita
Today my visit at First Watch was a bit busy because it’s Sunday, but the staff handled us with special care while we waited. Cole made sure I stayed hydrated while I waited in the heat. Kassy was an awesome server and even went as far as researching one of their specialty drinks to make sure it met my dietary guidelines. She continuously checked on our table and provided excellent customer service.
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Pamela Riddle
Food was incredibly good and healthy. Great presentation and perfect temperature. Our server, Aaron, was enthusiastic and seemed like he loved his job. Great suggestive selling! The manager, Satch(?) was a very kind young lady and checked on us at least 3 times. It was a little loud but lots of fun! Will be back :o)
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Stuart Boutell
What a great way to start the day! Thank goodness the “Million Dollar bacon” only costs $5.99 – it’s
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