First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 375 reviews, the restaurant has received a rating of 4.4 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery
Address:
104 S Lamar Ct, Oxford, MS 38655
Phone: (662) 701-3061
Website:
Hours
| Monday
(Labor Day)
|
7 AM–2:30 PM
Hours might differ
|
| Tuesday |
7 AM–2:30 PM |
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
| Saturday |
7 AM–2:30 PM |
| Sunday |
7 AM–2:30 PM |
Menu Photos
Photo Gallery
Reviews
Anthony Thompson
Delicious!
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Wade Baskin
Breakfast food all day and more. All the food is good and high quality. You won’t be disappointed. Coffee is brought quickly and is 4/5 good. Started with Million Dollar Bacon…it’s only 4 pieces and says “shareable” – order 2 if you like bacon. Wife loves their avocado toast, daughter is all about the waffles, and I’m a fan of their omelets! I got “the works” omelet with a side of grits…grits need salt, otherwise perfect.
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Gadi Yekutiel
Great spot for a hearty breakfast!
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Dr Wade Baskin
A lesser known place in Oxford that is worthy and serves breakfast type food all day plus more. Under shareable, the million dollar bacon is really a serving for 1. Omelets are excellent, and they have really good coffee. Wife loves their avocado toast, and it is a definite upgrade of the traditional version.
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Charles Roy Washington III
The low grade seems mainly to be coming from the Atmosphere and that’s just a proverbial matter of taste. pun intended. It seems lively and fresh at first, then the plastic sheen of all the plants broke the illusion. I felt like our table was a boat in a sea of an interior decorator’s lucid dreams. The service was nice thanks to you and all you do. There was Nothing at all wrong with the food… but there was nothing memorable about it either. So yeah First Watch gets the job done but their not my first choice.
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C C
This, my third location I have visited. The same great quality of food and service! I have not been let down, yet!
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Jason V Mr. Straight8
My first time visiting this place, brunch with my daughter. Very friendly environment & the food was just right for the occasion. The meal was great & tasty
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Anna Hite
They have good food and nice staff but the wait time makes it totally not worth it. I don’t mind waiting if told upfront. But there’s no reason to be repeatedly told “it’ll be right out” and then sitting there for an hour. No that’s not exaggeration. And no its not a one time incident. I understand cooking fresh but an hour is obscene. They desperately need more employees and more than one girl at a time working the entire front to deal with the volume of customers they have.
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Wayne Oglesby
They were very inefficient getting people seated, fed and checked out. Overpriced for average food…my omelet was terrible. No more $3.65 cup of coffee for me! Others w me loved their food.
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Linda Moreno
Food was delicious a little expensive server was great
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