First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 8 reviews, the restaurant has received a rating of 4.8 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No delivery

Address:
944 Dawsonville Hwy, Gainesville, GA 30501
Phone: (678) 707-7309
Website:
Hours
| Sunday |
7 AM–2:30 PM |
| Monday
(Labor Day)
|
7 AM–2:30 PM
Hours might differ
|
| Tuesday |
7 AM–2:30 PM |
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
| Saturday |
7 AM–2:30 PM |
Menu Photos
Photo Gallery
Reviews
O M
I visit this restaurant the very first day that open. I asked for a fresh cold squeeze orange juice, there was nothing fresh out of it except that was a brand orange juice it was not fresh squeezed at all I di not liked the fact that it was not fresh squeezed. My wife order a kale green drink which she was not very impressed of it, we had coffee as well and it was quite ok.
… more
Lisa E. (Cardigan Queen)
You’re gonna want to get out of bed early for a First Watch for brunch! (Although you don’t have to be an early riser to enjoy it – they serve breakfast/brunch/lunch from 7 a.m until 2:30 in the afternoon daily!)
… more
Sarah Mobley
We went for the soft opening and it was great. The staff were extremely friendly and there were a lot of them. The restaurant was busy for the soft opening but we didn’t wait long for anything. I brought the whole family. We got an omelette, the ricotta pancakes and one of the breakfast combos. We tried the iced coffee (which was fantastic) one of the juices which my daughter really enjoyed and hot chocolate which was also tasty. The food was fresh and well made. The restaurant is clean and nicely redone. I have been to a First Watch before and the experience was similar. I enjoyed the food. I will say that the selection isn’t huge so don’t come expecting a 5 page menu like some other breakfast places. I also appreciated the attention to detail regarding food allergies. Great experience we will come back!!
… more
Nicola Cervone
Great place, the atmosphere is very nice, servers very attentive… A must go…
… more
Drew Herron
This new First Watch is poppin’! Our server, Katie, was very nice and the food was amazing! I got the Chickichanga. My friend Gabriel really enjoyed his Market Hash as well; just look at that smile!
… more
Alejandro Estala
It was an amazing experience. Place is looking great. Food was excellent. The Kale juice my favorite.
… more
Jacquel Colbert
It’s a blessing to have y’all open a new location in Gainesville. Everything was great loved the food! No complaints at all !
… more
Ryan Joseph
VERY good!
… more
… View more